Our Team
Founder & CEO
Passionate about building brands and with over 19+ years of experience, Anishkaa founded Yardstick Marketing over a decade ago which has resulted in curating award-winning, result-driven PR and Marketing campaigns for over 1400 brands and several fortune 500 companies.
Over the years, she has been recognized as a Pioneering Woman Leader and been the recipient of several prestigious industrial awards from global PR associations such as the PRCA and the IPRN.
With a strong belief in supporting sustainable global initiatives, she also serves as an advisor on the board for Middle East Vegetarian Association, Middle East Food Forum and Green Hope UAE.
Meet the Masterminds Behind Yardstick Marketing’s Success!
At Yardstick Marketing, we have assembled a team of passionate experts who are dedicated to driving your brand’s success across multiple dimensions. Our team members are specialists in Branding, PR, Digital Marketing, Social Media Marketing, and Events, coming together to create a formidable force that will elevate your brand to new heights.
The Branding Visionaries in Dubai
Our branding visionaries possess an innate ability to unearth the essence of your brand and transform it into a visual and emotional masterpiece. With meticulous attention to detail, they craft captivating logos, design stunning visual identities, and create comprehensive brand strategies that resonate deeply with your target audience.
The PR Mavericks in Dubai
Our PR mavens are adept at navigating the ever-changing media landscape, ensuring your brand receives the recognition it deserves. They forge meaningful connections with influencers, secure valuable media coverage, and manage your brand’s reputation with finesse, positioning you as an industry leader and amplifying your brand’s voice.
The Digital Marketing Geniuses
Our Digital Marketing geniuses understand the intricacies of the online world and harness its full potential to drive remarkable results for your brand. From search engine optimization (SEO), search engine marketing (SEO), performance marketing and pay-per-click (PPC) campaigns to email marketing and conversion rate optimization (CRO), they employ data-driven strategies that fuel growth and deliver a measurable return on investment.
The Social Media Magicians in Dubai
Our social media magicians have a deep understanding of social platforms and the power they hold in shaping brand perceptions. They craft engaging content, develop robust social media marketing strategies, and cultivate a community of loyal followers. With their social media content creation expertise, they turn social media into a powerful tool for building brand awareness, fostering engagement, and driving conversions.
The Event Architects in Dubai
Our event architects excel in designing unforgettable experiences that captivate your audience and leave a lasting impression. From corporate events and product launches to trade shows and experiential activations, they meticulously plan and execute every detail, ensuring your brand stands out and connects with attendees on a profound level.