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Social media content is a crucial element of a successful social media marketing strategy. Social media content is created to build a brand’s social media presence and establish a connection with customers.

With social media platforms overflowing with content, users are becoming more mindful about what type of posts appear on their feeds. Although brands keep on jostling to get the social media audience’s attention, the users do not consume or engage with every piece of content. 

When it comes to social media content, there are a few things you need to consider carefully. First and foremost, make sure your content is engaging enough to grab the audience’s attention. Hiring a social media content creation agencycan help to a great extent, as they have the expertise and experience in churning out social media content for brands. 

In today’s blog, we’re going to give you some tips on how to make the most of your social media content. 

How do you create high-performing social media content? 

Conduct Research:

Conducting research is the stepping stone to success. However, remember that doing social media research is different from doing market research. Learn about the social media platforms your audience explores and what type of content they consume.

Brands should never create generic content aimed at random people, or worse, create only marketing content aiming to boost sales. People on social media would turn away from such content, and they may unfollow your brand if such content starts showing up on their feeds.

Research helps you learn which content type will resonate with your target audience the most.  Tailor your content so that it resonates with them, and let the best social media agency in Dubai guide you; it is a simple yet effective way to capture the attention of your target audience. 

Include compelling visuals: 

Do not rely solely on text to capture your audience’s attention; use visual components such as images, graphics, memes, and videos. To captivate your target audience, it’s essential to post compelling content along with relevant visuals. This approach will make them pause, check, share, and repost your content. According to survey statistics, audiences actively engage with visual content, and such content receives the most clicks and comments. 

If you’re uploading videos, pick the format that best suits your target audience. You can go for live streaming or may post short reels depending upon your content type, audience, and also the ruling trend. A social media content creation agency can help you generate quality visual content for your audiences. 

Interactive content:

Leverage social media platforms to start a conversation with your audience through unique and engaging social media content creation. Organizing competitions, contests, and quizzes is a straightforward but efficient method to achieve that goal. You can also frequently conduct polls to keep them interested and involved.

Instead of creating mundane, generic content, host contests that your target audience would love to participate in. Such content will not only help you engage with the audience but will also draw in more people. Do not forget to track the comments your posts receive, as they can provide valuable insights and feedback.

Tell a story: 

If you post only dry marketing content, your audience will be hardly interested in checking them out, let alone sharing such content. Evoke emotions through beautifully crafted stories that resonate with your audience. It might be humorous or draw attention to an issue that resonates with audiences.

Creating content in story format can help a brand engage audiences, and especially if it has a humane quality, it will get more views, comments, and shares. Telling a story can also help establish a distinct brand identity. The top marketing firms in Dubai have social media experts who can craft compelling stories for your brand. 

UGC: 

UGC  or user-generated content should be a key component of the social media content creation strategy. UGC will not only help you diversify the content you share on social media channels but will also enable you to enhance engagement. 

You can encourage customers to share their personal experiences using your products. During festivities, ask them to share special moments and memories. Select the top 5 stories and share them on your handle with their consent. Such content is authentic and will bring your audience closer to your brand. 

A social media content creation agency will track trending topics to create relevant content for your brand. It will boost audience engagement and enhance visibility. 

At Yardstick Marketing, our seasoned social media management experts keep track of social media marketing trends and monitor the ever-evolving social media platforms to craft relevant strategies and content for our clients. Call us now to boost your brand’s social media game!